PERSONAL INFORMATION YOU GIVE US
You may give us information about you by placing orders or filling in forms on our Site or by corresponding with us by phone, email or otherwise. This includes information you provide when you:
register to use our Site;
place an online order on our Site or in person;
sign up to receive our newsletter;
enter a competition, promotion or survey;
participate in social media functions on our Site; and
report a problem with our Site,
PERSONAL INFORMATION WE COLLECT
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”.
We collect your Name, Contact Details, Payment Information, Purchase History, Device Type, Location Data, Your response to promotions.
We collect Device Information using the following technologies:
- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.
- We use Facebook Pixel analytics tools on our Site. These tools automatically collect information about you when you click on one of our ads displayed on Facebook or any other participating ad networks. This is called a “conversion”.
Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers, PayPal email address), email address, and phone number. We refer to this information as “Order Information”.
Disclosure of your information to third parties
Our Site is hosted on Shopify Inc (“Shopify”). They provide us with the online e-commerce platform that allows us to sell our products to you. Your data is stored through Shopify’s data storage, databases and the general Shopify application. They store your data on a secure server behind a firewall. For more insight, you may also want to read Shopify’s Terms of Service (https://www.shopify.com/legal/terms) or Privacy Statement (https://www.shopify.com/legal/privacy).
We may share your personal information with:
MailerLite in order to manage email marketing lists and to send marketing emails to you.
We use MailerLite to manage our email marketing subscriber list and to send emails to our subscribers. MailerLite is a third-party provider, which may process your data using industry standard technologies to help us monitor and improve our newsletter.
You can unsubscribe from our newsletter by clicking on the unsubscribe link provided at the end of each newsletter.
We may share your personal information with our business partners, suppliers and sub-contractors to enable us to carry out any contract we enter into with you.
We may also disclose your personal information to third parties where it is in our legitimate interest to do so including for the following reasons:
in the event that we sell or buy any business or assets, in which case we may disclose your personal information to the prospective seller or buyer of such business or assets;
if all or substantially all of FLEXXFIT’s assets are acquired by a third party, in which case personal information held by it about its customers will be one of the transferred assets; or
if we are under a duty to disclose or share your personal information in order to comply with any legal obligation; or
We may share your personal information with third parties who, whilst not essential for our business to operate, enhance your experience of our Site and your usage of the Services. For example, we use Facebook Pixel to personalise the ads you see on Facebook or any of the other participating ad networks. We recommend that you read their privacy policies so you can understand the manner in which your personal information will be handled by these third parties.
HOW DO WE USE YOUR PERSONAL INFORMATION?
We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
- Communicate with you;
- Screen our orders for potential risk or fraud; and
- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).
That might seem like a lot but the reason behind our data collection is to ensure that we give you the best service we possibly can. This information allows us to get your order out to you, let you know when it is coming.
We also use the above data to give you what you want, let you see our fab new products and if there are any hot promotions on at the moment. We only want to provide the best user experience for our customers.
We may occasionally send out emails concerning new products, special offers or other information which we think you may find interesting using the email address which you have provided. You can stop these at any time by:
Emailing us at firstname.lastname@example.org
By clicking ‘unsubscribe’ in any of the marketing messages you receive, this can be found at the bottom of email
We love to see what our FLEXXFIT customers are wearing and keep in contact with you guys! We recognise that social media offers a platform for our company to perform marketing, stay connected with customers and build our profile online.
If you interact with us on social media, you are consenting and allowing us to interact with you. An interaction can be defined as liking or following our social media accounts, commenting or tagging us in photos or post and sharing our content via liking or retweeting. From this interaction, we may collect data that will help enhance your experience with us in the future.
If you tag us in a photograph that we love, we may share it across our social media accounts. By interacting with us, you are consenting that we can use images or comments royalty free without limitation. If you are unhappy with us sharing your comments or images, please do let us know and we will stop.
SHARING YOUR PERSONAL INFORMATION
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising by using the links below:
- Facebook: https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads/anonymous
- If you would like to opt-out from receiving our newsletter, please do so by clicking ‘unsubscribe’ in any of the marketing messages you receive, this can typically be found at the bottom of email, or email us at email@example.com.
DO NOT TRACK
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.
RIGHT TO OBJECT
You have the right to object at any time to our processing of your personal information for direct marketing purposes.
Where we process your information based on our legitimate interests
You also have the right to object, on grounds relating to your particular situation, at any time to processing of your personal information which is based on our legitimate interests. Where you object on this ground, we shall no longer process your personal information unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms or for the establishment, exercise or defence of legal claims.
YOUR OTHER RIGHTS
You also have the following rights under data protection laws to request that we rectify your personal information which is inaccurate or incomplete.
In certain circumstances, you have the right to:
request the erasure of your personal information erasure (‘right to be forgotten’);
restrict the processing of your personal information to processing to which you have given your consent or for the establishment, exercise or defence of legal claims or for the protection of the rights of others.
Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.
AGE OF CONSENT
By using this site, you represent that you are at least the age of majority in your state or province of residence, or that you are the age of majority in your state or province of residence and you have given us your consent to allow any of your minor dependents to use this site.
We do not knowingly collect the data of anyone under the age of consent on our website.
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at firstname.lastname@example.org.